Increase Profits with Alcohol To-Go

Due to the impact of COVID-19, the option to sell alcohol for off-premise consumption was the foothold that many owner/operators needed to increase their pick-up and delivery orders. In fact, it had such a positive reception that many states have made the option a permanent one.

Ensure you are making the most of this opportunity by incorporating an alcohol to-go station into your takeout and delivery setup.

Off Premise Alcohol Sales by State

Each state has approached the alcohol to-go trend a little differently. Some require that the alcohol be sold in a sealed container, while others necessitate a food purchase before customers can buy any alcohol.

To make it easier for those in the foodservice industry to understand, the National Restaurant Association has put together a document that contains much of this information. Check it out now to learn more about the legislation in your state.

Alcohol To-Go Stations

While your state’s specific requirements might dictate the minutiae of your setup, there is one element that all stations should incorporate: keeping the drinks cold. Your customers don’t want to wait to enjoy their cocktail or margarita – if you sell it warm, they will have to.

Keeping your to-go drinks cold can be as simple as adding an IRP portable merchandiser to your station. They are available in a variety of sizes, shapes, and beverage capacities, so it should be easy to find one that will work for your establishment.

Another option is to add an Advance Tabco cocktail station / ice bin. Not only do these stations have an ice bin where you can keep premade drinks cold, but they also have bottle racks – you can keep your most popular liquors there and mix drinks up as needed. Plus, it could encourage impulse sales – when your customers come to pick up their meal, they might be tempted to add in a drink!

Get in touch with Rapids Contract & Design today to learn about other alternatives for your off-premise alcohol sales.